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Quantitative Techniques-II

Notes answer may be ‘no’, though the truth is ‘yes’. A ‘yes’ answer may not be given because it may
suggest that the family is not financially sound and cannot afford a maid for help.
Two types of projective techniques are available:
1. An ambiguous stimulus is presented to respondents.

2. In reacting to the stimulus, the respondents will indirectly reveal their own feeling.
The general categories of projective techniques are:
1. Word association test

2. Completion technique
3. TAT and
4. Cartoon test
1. Word Association Test: This test consists of presenting a series of stimulus words to the
respondent, who is asked to answer quickly with the first word that comes to his mind.
The respondent, by answering quickly, gives the word that s(he) or she associates most
closely with the stimulus word.

Example:

 What brand of detergent comes to your mind first, when I mention washing of an
expensive cloth?
(1) Surf
(2) Tide
(3) Key
(4) Ariel

 Who drinks the milk most?
(1) Athletes
(2) Young boys
(3) Adults
(4) Children
 In a study of cigarettes, the respondent is asked to give the first word that comes to
his mind.

(1) Injurious
(2) Style
(3) Strong
(4) Stimulus
(5) Bad manners
(6) Disease
(7) Pleasure
2. Completion Techniques
 Sentence completion

 Story completion

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