Page 27 - DMGT209_QUANTITATIVE_TECHNIQUES_II

Quantitative Techniques-II

Notes
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Caution At the outset we should distinguish between researches in different areas.
Management research comes within the purview of social science research and there are other
different types of research which broadly fall into the category of physical science research.
Carrying out research in social science subjects, i.e., Commerce, Management, Economics,
Sociology, etc., is basically different from Physical Science because, here we need to study the
society based on certain trends and for this the laboratory is the society.

Self Assessment

Fill in the blanks:
1. …………is the systematic approach towards purposeful investigation.

2. Research is an art of ……………investigation.

2.2 Features of a Good Research Study

Following are the features of a good research study:
i. Objectivity: A good research is objective in the sense that it must answer the research
questions. This necessitates the formulation of a proper hypothesis; otherwise there may
be lack of congruence between the research questions and the hypothesis.

ii. Control: A good research must be able to control all the variables. This requires
randomization at all stages, e.g., in selecting the subjects, the sample size and the
experimental treatments. This shall ensure an adequate control over the independent
variables.
iii. Generalisability: We should be able to have almost the same result by using an identical
methodology so that we can apply the result to similar situations.
iv. Free from Personal Biases: A good research should be free from the researcher's personal
biases and must be based on objectivity and not subjectivity.
v. Systematic: A good research study must have various well planned steps, i.e., all steps
must be interrelated and one step should lead to another step.

vi. Reproducible: A researcher should be able to get approximately the same results by using
an identical methodology by conducting investigation on a population having
characteristics identical to the one in the earlier study.
Hence, the following points must be ensured:
 Purpose clearly detailed
 Research design thoroughly planned

 High ethical standards applied
 Limitations frankly revealed
 A complete and proper analysis

 Findings presented unambiguously
 Decision based conclusions.

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