Page 37 - DMGT209_QUANTITATIVE_TECHNIQUES_II

Quantitative Techniques-II

Notes
Example: An unambiguous definition: On the contrary, a problem will be as follows:
"What are the factors responsible for increased labour productivity in Korean textile
manufacturing industries during 1996-07 relative to Indian textile industries?”

2.8.2 What is Research Methodology?

Research methodology is a method to solve the research problem systematically. It involves
gathering data, use of statistical techniques, interpretations, and drawing conclusions about the
research data. It is a blueprint, which is followed to complete the study. It is similar to builders'
blue-print for building a house.

2.8.3 Research Design/Plan

Research design is one of the important steps in marketing research. It helps in establishing the
manner researchers go about to achieve the objective of the study. The preparation of a research
design involves a careful consideration of the following questions and making appropriate
decisions about them:
1. What the study is about?

2. Why is the study undertaken?
3. What is its scope?
4. What are the objectives of the study?
5. What are the hypotheses/proportions to be tested?

6. What are the major concepts to be defined operationally?
7. What type of literature needs to be reviewed?
8. What is the area of study?
9. What is the reference period of study?

10. What is the methodology to be used?
11. What kinds of data are needed?
12. What are the sources of data?
13. What is the sampling boundary?

14. What are the sampling units?
15. What is the sample size?
16. What are the sampling techniques?
17. What are the data collection methods?

18. How is the data processed?
19. What are the statistical techniques for analysis?
20. What is the target group, the finding are meant for?
21. What is the type of report?

22. What is the duration of time required for each stage of the research work?

32 LOVELY PROFESSIONAL UNIVERSITY