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CONTENT
Unit 1: Quantitative Techniques for Managers 1
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Unit 2: Introduction to Research 19
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Unit 3: Language of Research 41
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Unit 4: Research Problem 53
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Unit 5: Review of Literature in Research 74
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Unit 6: Research Design 80
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Unit 7: Sources and Methods of Data Collection 107
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Unit 8; Sampling and Sampling Distribution 142
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Unit 9: Attitude Measurement and Scaling Techniques 163
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Unit 10: Correlation 196
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Unit 11: Multiple Regression and Correlation Analysis 217
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Unit 12: Hypothesis Testing 233
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Unit 13: Test of Significance 241
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Unit 14: Multivariate Analysis 255
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