Page 83 - DMGT209_QUANTITATIVE_TECHNIQUES_II

Quantitative Techniques-II

Notes 6. If the ..................... and ..................... are not chosen, the researcher may end up with lot of
unrelated information.
7. The sources of information for specific topics are to be identified and a list of the sources
along with the ....................should be made.
8. Introduction primarily involves ................... the topic, issues or areas of research being
studied.
5.6 Summary

 Market researcher can avail wealth of data from secondary data.
 There are many benefits that accrue from literature review.
 Literature review provides useful data which aids the researcher for better focus.

 Literature review helps the researcher to move from management question to research
question.
 Literature research enable to gather data for the current project which otherwise has been
collected for some other purpose.
 This if found useful for current study will save time and cost.
 It is advised always, to refer to original source.

 Examine and scrutinise the relevance of data.
 Sometimes the secondary data through literature review may not be entirely suitable;
however it can be a useful pointer, on how to design a good research study.

5.7 Keywords

Analysing skills: It is the ability to apply principles of analysis to identify the unbiased and
valid studies.
Literature review: A literature review is an evaluative report of information found in the literature
related to your selected area of study.
Research: Research is an art of scientific investigation.

5.8 Review Questions

1. In writing the literature review, the purpose is to convey to the reader what knowledge
and ideas have been established on a topic, and what their strengths and weaknesses are?
2. What specific things would you keep in mind while writing the literature review?
3. What would happen if fail to choose topic and sub topic?

4. In your opinion, why is it suggested to begin a discussion from a broad perspective?
5. Is there any need to record the keywords or phrases? Why/why not?
6. Why is said that the review of literature should be like a discussion with a friend?
7. Do you think that a researcher must study each sub problem separately? Why/why not?

8. Why would you say world wide web to be a boon for researchers?

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