Page 94 - DMGT205_SALES_MANAGEMENT
P. 94
Sales Management
Notes Drucker, Peter, F, 'The Economy' Dark Continent, Fortune, (April, 1962).
Glueck, W F and Jauch, L R, Business Policy and Strategic Management, McGraw-Hill
International Book Co., 1984.
Hass, Kenneth, B, How to Develop Successful Salesmen, Tata McGraw-Hill Publishing
Co. Ltd, Bombay/New Delhi.
Howard, J A, Marketing Management Analysis and Decision, Homewood, I ll: Richard
D Irvin, 1957.
Howard, J A, Marketing Management, Analysis and Planning. Homewood, I ll: Richard
D Irvin, 1963.
Institute of Marketing and Management, New Delhi (ed.) Forecasting, Planning
and Budgeting for Marketing, New Delhi, 1971.
Irans, Fravblin B, Selling as a Dyadic relationship – A New Approach. American
Behavioural Scientist, April 1963.
Online link ezinearticles.com/? Successful-Sales-Promotions-
www.workoninternet.com/article_27484.html
www.direct-marketing-association-india.org/ -
www.direct-marketing.net/
www.publicity.com/
www.aboutpublicrelations.net
www.ogilvypr.com
www.marketingteacher.com/.../lesson_personal_selling.htm
www.oapindia.com/
www.emarketer.com/Article.aspx?R=1007251
www.admedia.org
88 LOVELY PROFESSIONAL UNIVERSITY
