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Banking and Insurance




                    Notes            outages of the central data center of the bank or during disruptions in branch network
                                     connectivity.
                                     Leveraging Straight-Through-Processing (STP)

                                     Finacle provided an interoperable and open architecture that ensured tight integration
                                     with all delivery channels using standard message protocols. The powerful STP feature
                                     ensured that several transactions were completed end-to-end, without manual intervention.
                                     Turnaround times have drastically reduced for issuing cheque books and account statements,
                                     thereby enhancing productivity and customer satisfaction.
                                     Unique extensibility features
                                     Finacle’s unique Extensibility tool kit comprising Scripting Engine, Workflow, and Remote
                                     Application Interface (RAI) provided the much needed flexibility to ABN AMRO Bank,
                                     enabling it to easily and rapidly add new business rules, launch new products, and modify
                                     processes. Using this tool kit, ABN AMRO developed a loyalty reward program for its
                                     customers wherein, the bank offered incentives like charge free demand drafts based on
                                     certain business rules like maintaining specified minimum balances. Such programs have
                                     helped the bank reap the twin benefits of customer retention and an increase in low cost
                                     funds. Some of the modules that have been quickly rolled out by ABN AMRO are:
                                          Direct Sales Agent (DSA) Module: To track the performance of Direct Sales Agents
                                          (DSA’s) of the bank and have customized commission computation logic for the
                                          DSA’s based on predefined parameters like product type, geography and hierarchy.
                                          Complaint and Request Tracking System (CARTS): To track customer request and
                                          complaints without manual intervention and assign priority, based on customer
                                          profile and severity of request, by seeking reference from the Finacle core banking
                                          database.
                                          Card Management System (CMS): This is a repository of customer card information
                                          and acts as a focal point in various events relating to cards, like issue, reissue and
                                          maintenance. An additional feature of this module is the ability to communicate on
                                          an on-line basis for activities like ‘hot carding’ a card, activation/deactivation of
                                          cards, etc.
                                     Reaping the Benefits
                                     For ABN AMRO Bank, the choice of an enterprise banking platform hinged on factors like
                                     flexibility translating into ease of customisation, availability of an integration infrastructure
                                     with multiple delivery channels and reduced TCO. Finacle has delivered on all of these
                                     points along with giving crucial time-to-market advantage and business agility to the
                                     bank, thus helping script a retail banking success story.

                                   3.11 Summary

                                       Bankers today have no choice except to alter their product mix, delivery channels and
                                       corporate structure to serve their functional role.
                                       There has been a great heat of competition in selling ideas, products and services under
                                       this segment between one bank to the other.

                                       Retail lending, a departure from conventional advance, offers higher yield, quicker turn,
                                       the possibility of less incidence of the account going bad or non performing if it is
                                       monitored on an ongoing basis.

                                       There has been a great heat of competition in selling ideas, products and services under
                                       this segment between one bank to the other.




          64                                LOVELY PROFESSIONAL UNIVERSITY
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