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Entrepreneurship and Small Business Management

Notes 3. They can imagine what business prospects will follow from the way customers respond to
their innovations.
4. They have the ability to plan necessary steps for actualization of the idea.

5. They have high need for achievement and they take moderate calculated risks.
6. They are dedicated to their work that they shut out other concerns, including their family
life.

3.2.3 Reasons for Promoting Intrapreneurs in Organisation

Following could be the reasons for promoting intrapreneurs in organization:
Intrapreneurs thrive and vibrate in all organizations (big or small): Several executives with rich
experience and expertise in corporations leave their jobs to own small business, because the top
management in these corporations were not receptive of their innovative ideas. These executives
termed as ‘entrepreneurs’ achieved phenomenal success in their new ventures, posing a threat to
the corporations they had left. Companies, as a result, started devising ways and means to stop
this outflow of talent, experience and innovation and therefore nested the development of
intrapreneurs.
Through their expertise and rich experience in the organization: Intrapreneurs understand the
needs and wants of the customers. They generate innovative ideas from these needs and wants.
Intrapreneurs do not just limit their energies to the development of these innovative ideas as
they have an insatiable desire to achieve and succeed. They are hungry to see their ideas
materialize into business enterprise. Venture capitalists with their wide open eyes welcome
them with open arms. And hence the organization not only loses rich experience and expertise
but also creates competitors for itself.

3.2.4 Intrapreneurs as Dreamers and Change Agents

Intrapreneurs are the “dreamers who do.” In most organizations people are thought to be either
dreamers or doers. Both talents are not generally required in one job. But the trouble with
telling the doers not to bother about their dreams is that they dream anyway. When they are
blocked from implementing dreams of how to help your company they’re dreaming dreams of
revenge. A mind is meant to imagine and then act. It is a terrible thing to split apart the dreamer
and the doer.

!
Caution Intrapreneurs perform their own market research. If your scientists and engineers
are not allowed to do their own market research, then you have a major barrier to
innovation.
Intrapreneurs ask questions such as: “Who would I need to help me with this? How much would
it cost? What things have to happen first?” and so forth. They may ask “Could we release this
technology – onto the marketplace in product form aimed at such-and-such a customer need?
No. If we did that it would immediately – bite into a very important market of one of our
competitors who has the ability to respond and before we produced our second generation
products there would be a tremendous competitive response.
Change Agents are the most genuine executives those who are progressive and innovative,
intolerant of complacency and constantly striving to invent better organization. Change agents
possess a commitment level that drives them to enhance core competence and organizational
capability. Change agents make all employs both below and above their authority feel a sense

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