Page 69 - DMGT310_ENTREPRENEURSHIP_AND_SMALL_BUSINESS_MANAGEMENT

Entrepreneurship and Small Business Management

Notes dependants. Women are active in a variety of economic areas, which they often combine, ranging
from wage labour, subsistence farming and fishing to the informal sector. However, legal and
customary barriers to ownership of access to land, natural resources, capital, credit, technology
and other means of production, as well as wage differentials, contribute to impeding the economic
progress of women. Women contribute to development not only through remunerated work
but also through a great deal of unremunerated work.
On the one hand, women participate in the production of goods and services for the market and
household consumption, in agriculture, food production or family enterprises. On the other
hand, women also perform the great majority of unremunerated domestic work and community
work, such as caring for children and older persons, preparing food for the family, protecting
the environment and providing voluntary assistance to vulnerable and disadvantaged individuals
and groups. This work is often not measured in quantitative terms and is not valued in national
accounts.

Did u know? Indra Nooyi, at present the CEO of Pepsi Co. She was the president and CFO
of PEPSI Co Incop since 2001 before being promoted to the post of CEO. She is an alumnus
of IIM, Kolkata. She has been named as the world’s most powerful business women by
Fortune Magazine. She is not a second-generation entrepreneur, she took the tool of good
education in hand and has rapidly risen to the present glory with her sharp business
acumen and determination. Her present plans are to accelerate the groups to shift healthier
products. She believes introducing healthier products is the demand of the market and
Pepsi would definitely respond this changing demand. The acquisition of Quaker cereals
goes to her credit. She predicts sustainable growth in the future. She indeed is the women
in charge! She is not the only star from her family even her elder sister Chandrika Tandon
has founded Tandon Capital Associates, a consulting firm that has helped the American
banking industry save about $700 million. Salute to Indian Women Entrepreneurs.
Women’s contribution to development is seriously underestimated, and thus its social recognition
is limited. The full visibility of the type, extent and distribution of this unremunerated work
will also contribute to a better sharing of responsibilities between women and men. Lack of
employment in the private sector and reductions in public services and public service jobs have
affected women disproportionately. In some countries, women take on more unpaid work, such
as the care of children and those who are ill or elderly, compensating for lost household income,
particularly when public services are not available.

Task Which women entrepreneur was awarded the Padma Shri by the Govt. of
India in 2006?

In many cases, employment creation strategies have not paid sufficient attention to occupations
and sectors where women predominate; nor have they adequately promoted the access of women
to those occupations and sectors that are traditionally male. Considering all the reasons mentioned
above entrepreneurship among women is an area which can help in Employment Generation
and Income Generation among Women.

Self Assessment

Fill in the blanks:
1. Women are active in a variety of ………………. areas.

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