Page 76 - DMGT310_ENTREPRENEURSHIP_AND_SMALL_BUSINESS_MANAGEMENT

Unit 5: Women Entrepreneurship

Notes
Nahee Hae Kya’ (Is Vishal not around). She really got annoyed and lost her temper at
times and scorned at them, “What on earth makes you believe that I cannot handle your
queries. It is for people like you that women are not getting the respect they deserve. I am
more qualified than your Bhaisahab to run this shop and I am the one who has brought
this dream to a reality but you guys want to deal with Bhaisahab. You should make let
your sisters and daughters study as you and your bloody society can never ever digest
women empowerment and women liberalization. You better get out of this place as this
place belongs to me – I am the owner of ‘Pragati Medical Store’ and I am the one who will
write its fortune. So get lost.’ Later on Angeera was very upset and sat wondering “Is India
actually developing? Are women’s really getting liberalized? Why have women not been
able to earn the respect for earning their living?”.
Questions

1. What is the problem in the case?
2. How much do you think Angeera’s retaliation towards her clients, MR’s and suppliers
justified?

3. Do you think women in India are liberalized enough to become entrepreneurs?
4. What are your recommendations to Angeera?
Source: Lall.Madhurima,Sahai.Shikha(2008), “Entrepreneurship”. Excel Books Pvt.Ltd.

5.5 Summary

Entrepreneurship among women can be eyed as a tool for Employment and Income
Generation.
The development of women entrepreneurs is in line with the overall entrepreneurship
development in the country. ‘The Women Entrepreneurship’ in Modern India is there to
stay.

Women are active in a variety of economic areas, which they often combine, ranging from
wage labour, subsistence farming and fishing to the informal sector.
In some countries, women take on more unpaid work, such as the care of children and
those who are ill or elderly, compensating for lost household income, particularly when
public services are not available.

Entrepreneurship among women is an area which can help in Employment Generation
and Income Generation among Women.
In the household, women are expected to carry out the domestic work, childcare and other
tasks and their economic opportunities are restricted.
Traditionally in our society, more importance was given to educating the male child as
compared to the female child.

Women entrepreneurs also find it difficult to capture the market and make their products
popular because of the resistance posed by the society.

A nation can only be developed if its women are given ample opportunities. Developing
entrepreneurship among women will be right approach for women empowerment.
Empowerment of women has five components: women’s sense of self-worth; their right
to have and to determine choices; their right to have access to opportunities and resource;
their right to have the power to control their own lives, both within and outside the home;

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