Page 195 - DMGT308_CUSTOMER_RELATIONSHIP_MANAGEMENT

Customer Relationship Management

Notes Disadvantages of Internet

1. Virus Threat: Most of the viruses came from the internet so be very careful when visiting
or downloading from a site. If you are using Firefox, you can install Web of Trust add-on
so you can get warnings about online scams, sites with adult content, and spam. With this,
you can help keep your computer safe from online threats like spyware, adware, and
viruses.
2. Theft of Personal Information: If you use the internet, there is a great risk of stealing your
personal information such as name, address, credit card no., by those culprits.

2. Pornography: This is probably the worst disadvantage of the internet especially for the
parents who have kids.
When we focus on the management of massive relations with multiple clients, we face the
paradox of low unit values of the individual relation, but high aggregate value for the business
as a whole.

1. The situation implies the need to optimize the management of relations of scarce value,
but needed of service. Historically, servicing these clients has not been satisfactory,
sometimes incurring in costly negligence.

Figure 7.1: Multiple Client Relationship

Source: http://www.asistentesvirtuales.com/ENG/ecrmb2c.html

2. Correct CRM focus recommends taking into account these type of interactions too. CRM
consists of identifying, capturing and retaining interesting clients and optimizing earnings
through the knowledge of their interactions, using this information to develop long
lasting relationships.

Figure 7.2: e-CRM

Source: http://www.asistentesvirtuales.com/ENG/ecrmb2c.html

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