Page 182 - DMGT401Business Environment

Unit 7: Socio-cultural Environment

7. "Unemployment can be defined as a state of no work for a man fit and willing to work." Do Notes
you find this definition correct? Justify.
8. "The computerization and automation has led to technological unemployment". What do
you mean by this statement?
9. "Rural markets are critical for every marketer". Justify the statement.
10. Critically examine the role of E Choupal and Project Shakti in rural development.

11. "Ethics is not merely desirable but is also essential for the smooth functioning of a business."
Discuss.
12. Suppose you are the advertising manager of a firm producing skin whitening creams. You
know that kind of ads that are made are unethical but very essential for sales. How will
you handle the conflict situation?

13. "Corporate governance is the method by which a corporation is directed, administered or
controlled". Discuss.
14. Do you believe that Corporate Governance has matured in India? Justify your answer.

15. Towards whom does a business have its most important social obligation-employees,
customers, community or shareholders? Explain the rationale behind your answer.

Answers: Self Assessment

1. False 2. False
3. False 4. True

5. True 6. True
7. False 8. True
9. Public Distribution System 10. Agriculture

11. Cyclical 12. Lifestyle
13. Company 14. Corporate Governance
15. Trustee 16. ITC

7.12 Further Readings

Books Bedi Suresh, Business Environment, Excel Books, 2006
Mittal Vivek, Business Environment, Excel Books, 2007

Starling, Grower, The Changing Environment of Business, Cincinnati, OH, South-
Western College Publishing, 1996

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