Page 130 - DMGT404 RESEARCH_METHODOLOGY

Research Methodology

Notes Loaded Question: A question in which special emphasis is given to a word or a phrase, which
acts as a lead to respondent.
Non-disguised Observation: The observation in which the respondents are well aware that they
are being observed.

6.8 Review Questions

1. What is primary data?

2. What are the various methods available for collecting primary data?
3. What are the advantages and disadvantages of a structured questionnaire?
4. What are the several methods used to collect data by observation method?
5. What are the advantages and limitations of collecting data by observation method?
6. What are the various methods of survey research?

7. What is a questionnaire? What are its importance and characteristics?
8. Explain the steps involved in designing a questionnaire.
9. Explain Open ended and Closed ended questions in a questionnaire.

10. One method of sequencing the question in a questionnaire is to proceed from general to
specific. What is the logical reason behind this?

Answers: Self Assessment

1. Observation, questioning 2. questioning
3. identify 4. direct
5. External 6. non-experimental

7. directly 8. potential
9. sample 10. verify
11. Computer Direct Interviews 12. 20
13. balanced 14. limits
15. exploratory

6.9 Further Readings

Books Abrams, M.A., Social Surveys and Social Action, London: Heinemann, 1951.
Arthur, Maurice, Philosophy of Scientific Investigation, Baltimore: John Hopkins
University Press, 1943.
Bernal, J.D., The Social Function of Science, London: George Routledge and Sons,
1939.

Chase, Stuart, The Proper Study of Mankind: An inquiry into the Science of Human
Relations, New York, Harper and Row Publishers, 1958.
S. N. Murthy and U. Bhojanna, Business Research Methods, Excel Books.

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