Page 28 - DMGT404 RESEARCH_METHODOLOGY

Research Methodology

Notes

Notes A proper definition of research problem will enable the researcher to be on the
track whereas an ill-defined problem may create hurdles.
What are the sources of problem identification?
Research students can adopt the following ways to identify the problems:
1. Research reports already published may be referred to define a specific problem.
2. Assistance of any research organisation, which handles a number of projects of the
companies, can be sought to identify the problem.
3. Professors working in reputed academic institution can act as guides in problem
identification.
4. Company employees and competitors can assist in identifying the problems.
5. Cultural and technological changes can act as a source for research problem identification.
6. Seminars/symposiums/focus groups can act as a useful source.

Self Assessment

Fill in the blanks:
10. ........................ and ...................... changes can act as a source for research problem
identification.

11. Research reports already published may be referred to define a ...........................
12. When you define a research problem you are trying to ...................... the outcome of an
answer.

13. A problem well ..................... is half solved.

2.5 Self Questioning by Researcher while Defining the Problem

1. Is the research problem correctly defined?
2. Is the research problem solvable?
3. Can relevant data be gathered through the process of marketing research?

4. Is the research problem significant?
5. Can the research be conducted within the available resources?
6. Is the time given to complete the project sufficient?
7. What exactly will be the difficulties in conducting the study, and hurdles to be overcome?

8. Am I competent, to carry the study out?
Managers often want the results of research in accordance with their expectation. This satisfies
them immensely. If one were to closely look at the questionnaire, it is found that in most cases,
there are stereotyped answers given by the respondents.

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