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Marketing Management/Essentials of Marketing

Notes 11. 1 12. 4
13. (a) 14. (d)
15. (c) 16. (a)
17. (d)

6.7 Further Readings

Books Rajan Saxena, Marketing Management, Tata McGraw Hill, 2002.
Ramasamy & Namakumari, Marketing Management, Macmillan India, 2002.
Ramphal and Gupta, Case and Simulations in Marketing, Galgotia, Delhi.
Saroj Dutta, Marketing Sense, Excel Books, New Delhi.
SHH Kazmi, Marketing Management, Excel Books, New Delhi.

S. Jayachandran, Marketing Management, TMH, 2003.

Online links http://www.citesales.com/87-product-mix.html
www.wisegeek.com/what-is-a-product-line.htm

http://marketingteacher.com/lesson-store/lesson-services-marketing.html
http://www.degromoboy.com/cs/gap.htm
http://marketing.about.com/od/brandstrategy/tp/brandstrategydev.htm

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