Page 203 - DMGT408DMGT203_Marketing Management

Marketing Management/Essentials of Marketing

Notes Answers: Self Assessment

1. True 2. False
3. True 4. False
5. Pricing objectives 6. Return on Investment

7. Quality 8. True
9. True 10. True
11. (a) 12. (b)
13. (a) 14. (d)
15. Mark-up 16. Going rate

17. Demand based

8.9 Further Readings

Books Philip Kotler, Marketing Management, Pearson, 2007.
SHH Kazmi, Marketing Management – Text and Cases, Excel Books.
V S Ramaswami, S Namakumari, Marketing Management, Macmillan, 2003.

Online links http://marketingteacher.com/lesson-store/lesson-pricing.html
http://www.netmba.com/marketing/pricing/
http://tutor2u.net/business/gcse/marketing_pricing_strategies.htm

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