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Unit 14: The Global Marketplace

9. Identify two domestic Indian companies that in your view can purse global marketing. Notes
Give suitable reasons.
10. Explain the product and promotional strategy adopted by Nokia, Nestle, and Coca Cola in
the Indian market.

Answers: Self Assessment

1. False 2. True
3. True 4. (a)

5. (d) 6. (d)
7. (c) 8. (b)
9. False 10. True
11. False 12. True
13. Standardisation 14. Transfer

15. Climatic

14.8 Further Readings

Books Philip Kotler, Marketing Management, Pearson, 2007.
Philip R. Cateora, International Marketing, 9th ed. McGraw-Hill, 1997.
SHH Kazmi, Marketing Management – Text and Cases, Excel Books.

V S Ramaswami, S Namakumari, Marketing Management, Macmillan, 2003.

Online links www.fao.org/docrep/W5973E/w5973e02.htm
http://marketingteacher.com/lesson-store/lesson-international-modes-of-
entry.html
http://www.exforsys.com/career-center/marketing-management/global-
marketing.html

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