Page 87 - DMGT408DMGT203_Marketing Management

Marketing Management/Essentials of Marketing

Notes Answers: Self Assessment

1. FMCG 2. Nature of transactions
3. Terminal 4. False
5. True 6. False

7. True 8. False
9. (d) 10. (b)
11. (c) 12. (a)
13. Reference 14. Secondary
15. Opinions 16. Self concept

3.8 Further Readings

Books Ramphal and Gupta, Case and Simulations in Marketing, Galgotia, Delhi
S. Jayachandran, Marketing Management, TMH, 2003
SHH Kazmi, Marketing Management, Excel Books, New Delhi
Saroj Dutta, Marketing Sense, Excel Books, New Delhi

Online links www.consumerpsychologist.com/
www.marketingteacher.com/.../lesson-defining-consumer-behavior.html
http://tutor2u.net/business/marketing/buying_decision_process.asp

http://business.ezinemark.com/factors-affecting-consumer-behavior-
50fc758b3b5.html

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