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Operations Management                                           Tanima Dutta, Lovely Professional University




                    Notes                         Unit 2: Product and Service Design


                                     CONTENTS
                                     Objectives
                                     Introduction
                                     2.1  Objectives of Designing
                                     2.2  Legal and Environmental Issues
                                     2.3  Lifecycles

                                          2.3.1  Product Lifecycles
                                          2.3.2  Technology Lifecycle
                                          2.3.3  Product Lifecycle and Technology Lifecycle
                                     2.4  Product Design and Development
                                          2.4.1  Clarification of the Task
                                          2.4.2  Concept Generation
                                          2.4.3  Embodiment Design

                                          2.4.4  Detailed Engineering Design
                                          2.4.5  Physical Evaluation
                                          2.4.6  Product and Process Development
                                          2.4.7  Product Introduction
                                          2.4.8  Concurrent Engineering
                                     2.5  Delayed Differentiation
                                     2.6  Commonality
                                     2.7  Mass  Customization
                                     2.8  Standardization of Products and Services

                                     2.9  Modular Design
                                     2.10 Design for Manufacturability (DFM)
                                     2.11 Service Design
                                     2.12 Differences between Product Design and Service Design
                                     2.13 Reliability
                                     2.14 Computer-aided Design (CAD)
                                          2.14.1  Advantages of CAD

                                          2.14.2  Business Applications for CAD
                                     2.15 Summary
                                     2.16 Keywords
                                     2.17 Self Assessment
                                     2.18 Review Questions
                                     2.19 Further Readings




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