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Consumer Behaviour
Notes Answers: Self Assessment
1. exclusion 2. homogeneity
3. regional 4. kids, older people
5. trapped working 6. culture, sub-culture
7. mono-chronic 8. punjab
9. generation/age cohort 10. Etiquette
12.8 Further Readings
Books Batra, Satish K and Kazmi, S H H, Consumer Behaviour, Excel Books, New Delhi.
Hawkins, D.L & Best, Roger, Consumer Behaviour – Building Marketing Strategy,
McGraw Hill, Indian Edition, New Delhi.
Loudon, D.L & Delta Bitta, A.J, Consumer Behaviour, Tata McGraw Hill, New Delhi.
Online links www.consumerpsychologist.com/cb_Group_Influences.html
www.businessworld.in/bw/tag/sub+cultures
www.hist.ceu.hu/?q=node/364
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