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Unit 13: Consumer Decision-making Process




          13.8 Further Readings                                                                 Notes




          Books       Batra, Satish K and Kazmi, S H H, Consumer Behaviour, Excel Books, New Delhi.
                      Hawkins, D.L & Best, Roger, Consumer Behaviour - Building Marketing Strategy,
                      McGraw Hill, Indian Edition, New Delhi.
                      Loudon, D.L & Delta Bitta, A.J, Consumer Behaviour, Tata McGraw Hill, New
                      Delhi.



          Online links  www.12manage.com
                      www.washingtonpost.com/wp.../OpinionLeaderBook_MediaKit.pdf

                      www.tutor2u.net/business/marketing/buying_decision_process.asp

























































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