Page 259 - DMGT507_SALES AND PROMOTIONS MANAGEMENT
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Unit 14: Measurement of Advertising Effectiveness




                      SHH Kazmi and Satish  K Batra,  Advertising and  Sales Promotion, Excel  Books,  Notes
                      New Delhi



          Online links  www.apmf.org.sg/Lt2-ObjectiveSetting
                      www.gardere.com/Content/hubbard/tbl.../Jane%20Fergason
                      www.knowthis.com/.../promotion.../types-of-promotion-objectives
                      www.managementhelp.org/ad_prmot/ad_prmot.htm
                      www.publib.boulder.ibm.com/infocenter/wchelp/.../cprevlat.htm
                      www.rrgconsulting.com/pdfs/TDI_PD_1.pdf
































































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