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Services Management
Notes 12. Younger
13. New or improved
14. India
15. Services
1.7 Further Readings
Books Bhattacharjee, Services Marketing, Excel Publishers.
Govind Apte, Services Marketing, Oxford Univ. Press.
Lovelock, Services Marketing: People, Technology and Strategy, Pearson Education,
5th edition, 2001.
Rama Mohana Raok, Services Marketing, Pearson Education.
Rampal and Gupta, Services Marketing, Sultan Chand.
Zeithaml, Services Marketing, Tata McGraw-Hill, 3rd edition, 1999.
Online links http://www.iimb.ernet.in/~mahadev/som.pdf
http://www-mmd.eng.cam.ac.uk/ssme/references johnston_ref1_cambrid
gessme07.pdf
26 LOVELY PROFESSIONAL UNIVERSITY
