Page 245 - DMGT545_INTERNATIONAL_BUSINESS

International Business Pooja, Lovely Professional University

notes unit 13: Basics of international accounting and
financial management

contents
Objectives
Introduction
13.1 Basics of International Financial Management
13.1.1 Features of Global Capital Market
13.1.2 Growth of the Global Capital Market

13.1.3 The Eurocurrency Market
13.1.4 Global Bond Market
13.1.5 International Bond and Market Credit Ratings
13.1.6 Global Equity Markets
13.2 Basics of International Accounting
13.2.1 International Transactions, FDI and Related Accounting Issues

13.2.2 Hedging
13.2.3 International Auditing
13.2.4 The Global Economy
13.3 Summary
13.4 Keywords
13.5 Review Questions
13.6 Further Readings

objectives

After studying this unit, you should be able to:
l z Discuss about the concept of International Financial Management

l z Describe the concept of International Accounting
introduction

International marketing (IM) or global marketing refers to marketing carried out by companies
overseas or across national borderlines. This strategy uses an extension of the techniques
used in the home country of a firm. It refers to the firm-level marketing practices across the
border including market identification and targeting, entry mode selection, marketing mix, and
strategic decisions to compete in international markets. According to the American Marketing
Association (AMA) “international marketing is the multinational process of planning and executing
the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that
satisfy individual and organizational objectives.” In contrast to the definition of marketing only the
word multinational has been added. In simple words international marketing is the application

of marketing principles to across national boundaries. However, there is a crossover between
what is commonly expressed as international marketing and global marketing, which is a similar
term.

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