Page 84 - DMGT546_INTERNATIONAL_TRADE_PROCEDURE_AND_DOCUMENTATION

Unit 4: Export Marketing – Going Global

Indian government Trade Representatives at various important cities in foreign countries Notes
assist Indian exporters regarding promotion of Indian products to the world market.
Foreign Government Trade Missions in India help in marketing Indian products to their
markets.
‘Niryat Bandhus’ are the nodal officers nominated by the states for export promotion
work.
Box 4.1
India Trade Promotion Organisation (ITPO) is the country’s apex
organisation engaged in export trade promotion through organisation
of trade exhibitions in India and abroad, buyer-seller meets,
promotion through department stores, contact promotion and product
development programmes apart from dissemination of information
on products and markets. As the premier trade promotion agency of
the government of India, India Trade Promotion Organisation
provides a broad spectrum of services to trade and industry so as to
catalyze the growth of bilateral trade, particularly India’s exports.
The main activities of ITPO are:

Organizing various trade fairs and exhibitions at its exhibition
complex, Pragati Maidan, and other centres in India.
Extending the use of Pragati Maidan for holding trade fairs and exhibitions by other
fair organizers both from India and abroad.

Identifying and nurturing specific export products with long-range growth prospects.
Cultivating overseas buyers through timely and efficient services.
Establishing durable contacts between Indian suppliers and overseas buyers.
Assisting Indian companies in product development and adaptation to meet buyers’
requirements.

Organizing Buyer-Seller Meets and other exclusive India Shows in order to bring
buyers and sellers together.
Organizing India Promotions with Department Stores and Mail Order Houses abroad.
Participating in overseas trade fairs and exhibitions.
Arranging product displays for visiting overseas buyers.
Inviting overseas buyers and organizing their meetings with Indian suppliers.
Providing assistance in locating suitable foreign collaborators for transfer of
technology, joint ventures, marketing tie-ups and investment promotion.
Organizing seminars/conferences/workshops.
Encouraging and involving small and medium scale units in export promotion
efforts.
Conducting in-house and need-based research on trade and export promotion.
Enlisting the involvement and support of the state governments in India for
promotion of India’s foreign trade.

Promoting establishment of facilities and infrastructure for holding trade fairs in
state capitals or other suitable locations in India, in consultation with state
governments concerned.
Contd...

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