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Pavitar Parkash Singh, Lovely Professional University Unit 2: Retailing in India

Unit 2: Retailing in India Notes

CONTENTS
Objectives
Introduction

2.1 Organised Retail
2.2 Evolution of Retail in India
2.3 Drivers of Retail Change in India

2.4 Size of Retail in India
2.5 Retail Clothing in India
2.6 Fashion Retail in India
2.7 Books and Music Retailing
2.8 Challenges to Retail Development in India

2.9 Summary
2.10 Keywords
2.11 Review Questions

2.12 Further Readings
Objectives

After studying this unit, you will be able to:
 Explain the concept of organised retail
 Trace the evolution of retail in India

 Identify the drivers of retail change in India
 Describe the size of retail in India
 Discuss the challenges to retail development in India

Introduction

Retailing business in India is undergoing rapid transformation. The kirana store is a major
element in the retail business in India. The emergence of new retail formats in retailing sector
has attracted attention of many like government, large corporations, economists and general
public in recent years. The environment of retailing business in India is witnessing several
changes on the demand side due to increased income and changes in Indian consumers’
preferences. The driving forces in Indian retail sector are: rapid economic development in recent
years, changes in consumers’ preferences, improvements in civic situation, liberalization policy
and globalisation.
The Indian retail industry is the fifth largest in the world. Comprising of organized and
unorganized sectors, India retail industry is one of the fastest growing industries in India,
especially over the last few years. Though initially, the retail industry in India was mostly
unorganized, however with the change of tastes and preferences of the consumers, the industry

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