Page 37 - DMGT550_RETAIL_MANAGEMENT

Retail Management Pavitar Parkash Singh, Lovely Professional University

Notes Unit 3: Types of Retailer

CONTENTS
Objectives
Introduction

3.1 Retailer Characteristics, Functions and Services
3.2 Food Retailers
3.3 Food Retail in India

3.4 Retail Models in India: Current and Emerging
3.5 Integration of Food Industry – The Key Driver of Food Retail in India
3.6 Evolution of Organized Retailing
3.7 Impact of Organized Retail
3.8 General Merchandise Retailers

3.9 Service Retailing
3.10 Types of Ownership
3.11 Retail Channels

3.12 Benefits of Multi-channel Retailing
3.13 Challenges of Effective Multi Channel Retailing
3.14 Summary
3.15 Keywords
3.16 Review Questions

3.17 Further Readings

Objectives

After studying this unit, you will be able to:

 Describe retailer characteristics
 Explain about food retailers
 Discuss about general merchandise retailers
 Identify service retailing
 Describe about types of ownership

 Discuss about retail channels
 Explain effective multichannel retailing

Introduction

The word retailer has been derived from the French word “Retail” which means to sell in small
quantities, rather than in gross. A retailer is a person who purchases a variety of goods in small

32 LOVELY PROFESSIONAL UNIVERSITY