Page 132 - DMGT551_RETAIL_BUSINESS_ENVIRONMENT

Unit 6: Retail Planning and Environment

Answers: Self Assessment Notes

1. False 2. True
3. Strategy 4. Business unit/retail format
5. Tactical 6. Mission

7. Capabilities and weakness 8. Retail mix
9. Positioning 10. Positioning
11. SWOT 12. marketing
13. Activities 14. Inbound logistics
15. Procurement 16. Value system

6.12 Further Readings

Books Bajaj, Tuli and Srivastava, Retail Management, New Delhi: Oxford University Press
Berman and Evans, Retail Management: A Strategic Approach, New York: MacMillan
Publishing Company

Lusch and Dunne, Retail Management, Cincinnati: South-Western Publishing Co.

Online links http://www.managementstudyguide.com/international-retailing.htm
http://www.netmba.com/strategy/value-chain/

http://www.valuebasedmanagement.net/methods_porter_value_chain.html

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