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Retail Business Environment
Notes Answers: Self Assessment
1. Reinforcement 2. Family
3. Product line extension 4. Behavioural
5. Cognitive 6. Motivation
7. Cues 8. shaping
9. Behavioral (conative) 10. Attitude
11. Beliefs 12. Affective
13. Attribution 14. Knowledge
15. Brand
8.9 Further Readings
Books Newman, A. & Cullen, P., Environment and Operations, 9th Indian Reprint 2011,
Cengage Learning
Ogden, J.R. and Ogden, D.T, Integrated Retail Management, 1st Edition 2008, Bizantra.
Pradhan, S, Retailing Management, 2nd Edition 2007, Tata McGraw Hill.
Online links www.emeraldinsight.com/journals.htm?articleid=855478
www.consumerpsychologist.com/cb_Attitudes.html
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