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Unit 1: Introduction to Retail Environment




          1.12 Further Readings                                                                Notes




          Books       Bajaj, Tuli and Srivastava, Retail Management, New Delhi: Oxford University Press
                      Gibson G. Vedamani, Retail Management, Mumbai: Jaico Publishing House
                      Lewison, D. M. and Delozier, W. M., Retailing, Columbus: Merrill Publishing Co.




          Online links  http://www.knowthis.com/principles-of-marketing-tutorials/retailing/what-
                      is-retailing/

                      http://www.thehindubusinessline.in/praxis/pr0301/03010380.pdf
                      http://www.mbaknol.com/retail-management/functions-of-retailing/


























































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