Page 101 - DMGT505_MANAGEMENT_INFORMATION_SYSTEM
P. 101

Management Information Systems




                    Notes          Introduction

                                   We are in the world of advanced Information Technology where things are moving in such a fast
                                   phase. The availability of information becomes cheaper and faster and the facilities existing to
                                   exchange the information among users all across the world has become more simpler due to the
                                   evolving  of  Information  Super  Highway.  The  internet  provides  fast  and  inexpensive
                                   communication channels that range from messages posted on bulletin boards to complex
                                   exchanges among many organizations. It also includes information transfer (among computers)
                                   and information processing. E-mail, chat groups, and newsgroups  are examples of  major
                                   communication media. Let us see the major components of Electronic Communication System
                                   as follows.

                                   6.1 Telecommunication

                                   Telecommunication implies the transmission of information from one point to another through
                                   a communication medium. In today’s dynamic business environment, people, in order to perform
                                   their work activities and to compete successfully, need to communicate electronically within
                                   and outside the organization. As a result, telecommunication takes on a significant role in an
                                   organization. Sometimes, the term data communication, which is a narrow term and refers to
                                   the transmission of data, is also used and thus data communication is a more specific term.
                                   A telecommunication system may be represented by way of a simple conceptual model as
                                   shown in Figure 6.1.


                                                            Figure 6.1: A conceptual Model of
                                                                Communication  System






                                   The data source is the originator of information while data transmission is the receiver of
                                   information. The channel is the path through which the information is transmitted to the
                                   destination from the source. Before an information is sent through the communication channel
                                   it is converted into coded symbols by transmitted encoder, only to be decoded at the receiver’s
                                   end by receivers decoder. The encoded data is transmitted through the channel by an electronic
                                   signal or waveform.

                                   Self Assessment

                                   Fill in the blanks:

                                   1.  ................................... implies the transmission of information from one point to another
                                       through a communication medium.
                                   2.  The ................................... is the path through which the information is transmitted to the
                                       destination from the source.

                                   6.2 Communication Technologies in Business

                                   Most traditional business communications rely on telephone and paper-based processes. These
                                   resources do not readily support the level of productive interaction that growing businesses
                                   need to excel, and can be easily overwhelmed in periods of rapid growth.





          96                                LOVELY PROFESSIONAL UNIVERSITY
   96   97   98   99   100   101   102   103   104   105   106