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Hitesh Jhanji, Lovely Professional University                    Unit 17: Role of Microfinance in Rural India




                   Unit 17: Role of Microfinance in Rural India                                 Notes


            CONTENTS
            Objectives
            Introduction

            17.1 Legal and Regulatory Framework for the Microfinance Institutions in India
            17.2 A Profile of Rural India

            17.3 Rural India and Microfinance
            17.4 Success Factors of Microfinance in Rural India
            17.5 Marketing of Microfinance Products

            17.6 Apni Mandi
            17.7 Summary

            17.8 Keywords
            17.9 Review Questions
            17.10 Further Readings

          Objectives

          After studying this unit, you will be able to:

              Analyze the growth of microfinance sector developed in India and see potential for the
               microfinance institutions, NGOs, SHGs in the market.

              Analyze the structure and pattern of microfinance programme in rural Indian by the MFIs,
               NBFCs.
              Understand the marketing of microfinance products in rural market.

              Study  the importance  and  role of  microfinance  in poverty alleviation and profitable
               agriculture  activities.

          Introduction

          Microfinance economically disadvantaged segments of society, for enabling them to raise
          their income levels largest in term of population after China. India’s GDP ranks among the
          top 15  economies of the world.  However, around 300 million people or about 80  million
          households  are  living  below  the  poverty line,  i.e.  less  than $2  per day  according  to  the
          World Bank and the poorest are which earns $1 per day. It is further estimated that of these
          households, only about 20% have access to credit from the formal sector. Out of these 80
          million house hold, 80% takes credit from the informal sources i.e. local Zamindars, Chit
          Funds  etc.  With  about  80  million  households  below  MFIs  include  non-governmental
          organizations (NGOs), credit unions,  non-bank financial  intermediaries,  and  even a  few
          commercial  banks.








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