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Unit 7: Service Segmentation and Targeting




          7.9 Further Readings                                                                  Notes




           Books      C Bhattacharjee, Services Marketing, Excel Books, New Delhi
                      Christopher H Lovelock, Services Marketing, third edition, Prentice Hall, US
                      Douglas Hoffman and John E G Bateson, Essentials of Service Marketing: Concepts,
                                       nd
                      Strategies and Cases, 2  Edition, India: Thomson Asia, 2002
                      Leonard L Berry, Great Service: A Framework for Action, the Free Press




          Online links  www.businessplans.org/Segment.html
                      www.decisionanalyst.com/Downloads/MarketSegm
                      www.marketsegmentation.co.uk
























































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