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Unit 2: Strategic Training




              Strategic Work Analysis: Analysis of the strategic tasks being performed. This is a strategic  Notes
               analysis of the job and the requirements for performing the work. Also known as a task
               analysis or job analysis,  this analysis seeks to  specify the main duties and skill level
               required. This helps ensure that the  training which is developed will include  relevant
               links to the content of the job.
              Strategic Content Analysis: Strategic analysis of documents, laws, procedures used on the
               job is to be done. This analysis answers questions about what knowledge or information
               as well as training requirement is used on this job. This information comes from manuals,
               documents, or regulations. It is important that the content of the training does not conflict
               or contradict  job requirements. An experienced worker can assist (as a subject matter
               expert) in determining the appropriate content.

              Training suitability Analysis: Analysis of whether training is the desired solution. Training
               is one of several solutions to employment problems. However, it may not always be the
               best solution. It is important to determine if training will be effective in its usage.
              Cost-benefit Analysis: Analysis of the return on investment (ROI) of training. Effective
               training results in  a return of value to the organisation that is greater  than the  initial
               investment to produce or administer the training.




             Notes       Urgency Motivation
             Urgency motivation is fast picking up. Dumaine (1993) refers to this strategy as doomsday
             management. Business leaders can use this strategy to radically transform a successful and
             profitable company before over confidence, complacency and bloat catches up with it.
             Dynamic companies do not wait for crisis to happen; they anticipate it and gear themselves
             to  meet any eventuality. Pepsi-Cola, for instance,  has used  this strategy  much to  its
             advantage. Urgency motivation is not only a device for crisis management but as a people-
             oriented HRM strategy, it is concerned with motivating and preparing them to deal with
             impending  crisis  on  account of  environmental changes.  It  calls  for  an  egalitarian
             environment in which social status barriers are broken by restructuring  organisational
             relationships. Urgency motivation, therefore, may be asked as a viable option to optimise
             HR utilisation.

          2.3.2 Redefining HR Role

          Deliberate attempts have been made to market HRD to the top management, line managers and
          employees who are the real customers. According to Marshal Goldsmith, the task of retraining
          essential high performance in the turbulent times becomes more complicated by five additional
          trends:
          (i)  Reduced status of working for a major corporation
          (ii)  Frequency lack of connection between pay and contribution

          (iii)  Decline in opportunities for promotion
          (iv)  Increase in work load and decline in support staff
          (v)  Rise in the influence of the knowledge worker.
          In view of the above, HR has to evolve a long-term retention strategy. There will be a need to
          clearly identify, develop, involve and recognise key people. Articles published by International
          Management Consultants indicate variation in approaches but a shared mindset or paradigm.




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