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Amit Kumar Sharma, Lovely Professional University Unit 11: Gaining Leverage through Power and Persuasion

Unit 11: Gaining Leverage through Notes
Power and Persuasion

CONTENTS
Objectives
Introduction

11.1 Leveraging Power from Your BATNA
11.2 Boosting Your BATNA
11.3 The Power of Leverage
11.4 Sources of Power
11.5 Personal Power

11.6 Leveraging Power through Persuasion
11.6.1 Creating Persuasive Arguments
11.7 Origins of Ethos, Pathos, Logos
11.7.1 Ethos
11.7.2 Pathos
11.7.3 Logos
11.8 Empathy-Based Persuasive Techniques

11.9 Mirror Based Persuasive Techniques
11.9.1 Other Persuasive Techniques
11.9.2 Persuasive Words
11.10 Tools for Persuasive Communication
11.11 Persuasion through Process

11.12 Leveraging Power through Pressure Tactics
11.13 Summary
11.14 Keywords
11.15 Review Questions
11.16 Further Readings

Objectives

After studying this unit, you will be able to:
 Define and explain the meaning, power and Persuasion
 Discuss the importance of leveraging power from your BATNA

 State the leveraging power through persuasion
 Discuss leverage power through pressure tactics
 Describe the sources of power

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