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International Marketing




                    Notes          Integration’, in Article V, are modelled on those in Article XXIV (Territorial Application-Frontier
                                   Traffic-Customs Unions and Free Trade Areas) of the GATT, although the absence of a services’
                                   equivalent to import duties means that there is no distinction comparable to that between
                                   customs unions and free trade area.

                                   Trade-Related Aspects of Intellectual Property Rights (TRIPs) Agreement

                                   The main objective is to provide protection to the holder of the intellectual property right,
                                   which can be claimed by an individual, company or even people of a geographical region.
                                   This right over an intellectual property can be called a ‘monopoly right’ conferred on the
                                   inventor (patent on an industrial product), creator (copyright over a literary work) or user
                                   (trademark of a business establishment) or regions (Geographical Indicators of Origin). This
                                   right, recognised as “legal property”, however, can be claimed for fixed pre-determined periods
                                   of time except Trademarks and Geographical indications of Origin where protection is offered
                                   in perpetuity.

                                   TRIPS coverage: The agreement encompasses the following areas:
                                       Patents: Patents are given inventions that are-new (or Novel), non–obvious, should have
                                       industrial application (commercial use).

                                            Term of a patent: A parent is valid for 20 years from the date of filing of the patent.
                                            Inventions that can be patented: Biological inventions, computer hardware and
                                            peripherals, computer software, cosmetics, food inventions, machines, mechanical
                                            inventions, medical accessories and devices, medicines, musical instruments etc.
                                            Inventions that cannot be patented: Order public or morality; Diagnostic, therapeutic
                                            and surgical methods; plants and animals other than micro-organisms.
                                            Compulsory Licensing: Compulsory licensing and government use without the
                                            authorisation of the right holder are allowed but are made subject to conditions
                                            aimed at protecting the legitimate interests of the right holder.
                                            Scope and Duration: The scope and duration of such use without the authorisation of
                                            the right holder must be limited to the purpose for which it is authorised.
                                            Non-exclusive Licenses
                                            Indian Patents Act: The salient features are
                                                 Terms of every patient is 20 years from the date of filing.

                                                 A new definition of ‘invention’ meaning a new product or process involving
                                                 inventive step and capable of industrial application has been incorporated.
                                                 A method or process of testing during the process of manufacture will be
                                                 patentable.
                                                 Process in case of plants, are now patentable while a process for diagnostic
                                                 and therapeutic use has now been considered as non-patentable. Every patent
                                                 (except in which a secrecy direction is given) will now be published just after
                                                 18 months from the date of filing/priority and will be open for public on
                                                 payment. As such, the filing intimation being published in the Gazette
                                                 immediately after filing has been stopped.
                                                 Provision for filing request for examination by any other interested person
                                                 (other than applicant) also has been introduced.





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