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Unit 2: World of Visual Merchandising

cleverness that seems to reach through the glass to catch the window shopper’s attention. It is Notes
difficult to estimate the number of employees in the field. Anyone who arranges a few objects in
a store window or on a counter may be considered a display person.

Self Assessment

Fill in the blanks:
14. ........................ is a technique of showcasing merchandise by putting them in a fashion
which is aesthetically appealing and at the same time is able to convey a story line.

15. Displays are done using ........................ and other ........................
16. Cross and ........................ merchandising techniques are used to make the displays attractive
yet effective.

17. Special lighting like focus lights are used specially in ........................ for displays.

2.4 Understanding Retail in India

Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP.
The Indian retail market is estimated to be US$ 450 billion and one of the top five retail markets
in the world by economic value. India is one of the fastest growing retail markets in the world,
with 1.2 billion people.



Caselet A T Kearney Global Retail Development Index, 2011

T Kearney says the 2011 GRDI ranking mirrors the dramatic changes that have
taken place in global markets, and the varying impacts they have had on different
Aemerging economies.
For example, South American countries have fared well during the recession, posting an
impressive 6 percent GDP growth in 2010. In addition to Brazil’s top ranking, three other
South American countries made the Top 10 of the GRDI: Uruguay, Chile and Peru. Brazil
jumped to first place from no. 5 in last year’s GRDI. Likewise, Uruguay climbed up the
rankings to no. 2 from no. 8 last year, and Chile rose from #6 in 2010 to no. 3 this year.
The Middle East and North Africa also ranked highly in the 2011 GRDI. Political unrest in
countries like Egypt and Tunisia are undoubtedly current challenges to growth, but Kuwait,
Saudi Arabia, and the UAE (all top 10 GRDI markets in 2011) have not experienced the
turmoil of some of their neighbours and are expected to remain stable going forward.
Here is a complete list of the Top 10 GRDI markets in 2011:
1. Brazil
2. Uruguay

3. Chile
4. India
5. Kuwait
6. China
Contd...

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