Page 67 - DMGT552_VISUAL_MERCHANDISING

Visual Merchandising

Notes Answers: Self Assessment

1. Location decisions 2. Must
3. Prestigious 4. Periodic
5. Shifting 6. Increasing

7. False 8. True
9. True 10. True
11. False 12. True
13. True 14. True
15. False 16. True

17. Mental 18. Attitude
19. Target 20. Atmospherics

3.7 Further Readings

Books Barry Berman & Joel R Evans (2006). Retail Management: A Strategic Approach,
Pearson.
Pradhan Swapana (2009). Retailing Management. Tata McGraw Hill.
Levy, Michale & Barton A. Weitz (2009). Retailing Management: Tata McGraw Hill.
Swati Bhalla and Anurag S (2010). Visual merchandising. Tata McGraw Hill.

Online links en.wikipedia.org/wiki/Visual_merchandising
www.oyonale.com/imagemix.php
books.google.co.in/books?isbn=0070153213

www.businessdictionary.com/definition/visual-merchandising.html

62 LOVELY PROFESSIONAL UNIVERSITY