Page 239 - DMGT553_RETAIL_STORE_MANAGEMENT

Retail Store Management

Notes
But this major retailer had a major problem on its hands that had nothing to do with the
production of fine apparel.
The company found itself struggling to manage an aspect of its business outside of its core
competency – namely, the distribution of store fixtures for new store openings and
renovations. To accomplish this task, the retailer had been depending on a combination of
internal resources and outsourcing.
But this approach clearly was not working. Neither the company itself nor its outside
partner had the technology or the processes in place to provide the necessary visibility
into the supply chain. The inefficiency that resulted led to late shipments, missing items,
no accountability and inflated costs.

The retailer came to the realization that in order to solve this problem it needed to work
with a logistics company that had experience and expertise in the retail sector. When it
learned about Axis Global Logistics’ direct-to-store program, the retailer realized that it
had found the right partner. The company understood that this program offers retailers
the fastest, most reliable service available and provides them with an overall supply chain
solution designed specifically for their industry and their particular business – a solution
that will optimize costs and efficiency when dealing with such issues as the delivery and
installations of store fixtures for resets, remodels and new store construction.

Axis developed a customized program for this retailer designed to provide a single-
source solution and also provided technology that offers complete visibility and cost
control. All inventories was managed by Axis’ web-based WMS system – which offers
complete client access – and all transportation was tracked by the Axis Trak system.

Contd....

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