Page 107 - DMGT554_RETAIL_BUYING

Retail Buying

Notes 4. How do behaviour and environments influence affect and cognition?
5. How do marketing strategies influence consumers’ affective and cognitive responses?
6. How do affective and cognitive responses influence each other?
7. How do behaviour approaches differ from affective and cognitive approaches to studying
consumer behavior?
8. What consumer behaviours are of interest to marketing management?
9. How much control does marketing have over consumers’ behaviour?

10. How can behaviour theory be used by marketing managers?
11. Do the frequency and quality of consumer behaviour vary by individuals, products, and
situations?

12. In what physical environments do consumer behaviours occur?
13. How do environments influence consumers’ affect and cognition and behaviour?
14. How do consumer affect and cognition and behaviour affect the environment?
15. How powerful are interpersonal influences on consumer behaviour?

16. What are some effective ways to segment markets?
17. How can products be effectively positioned?
18. What are the relationships between product strategies and consumers?
19. What is the role of consumer satisfaction in developing successful market offerings?

20. How does non store consumer behaviour differ from behaviour in stores?

Answers: Self Assessment

1. Consumer analysis 2. Affect
3. Cognition 4. False
5. True 6. True

7. logical 8. end
9. continue 10. False
11. False 12. True
13. Consumer analysis 14. investment, cost
15. customers

7.9 Further Readings

Books Berman, B. and Evans, J., Retail Management, 11 edition, Pearson Education.
th
Diamond, J. Pintel, G., Retail Buying, Eight edition, Pearson education.
Sheikh, A. and Fatima, K., Retail Management, First edition, Himalaya Publishing
House.

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