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Retail Buying

Notes 4. How Tesco did took advantage of its private label brands?
5. What do you mean by “Own” brands? Explain.
6. What are the implications for the retail marketers?
7. What are the advantages of the private label branding?
8. Are proprietary brands different from private brands? Explain
9. How can “own’ brands bring profit to the firms?
10. Does “own” brands ensure quality? If yes, How?

Answers: Self Assessment

1. False 2. True
3. Consumers 4. Retailers
5. Quality 6. Strategy
7. Successful 8. Category
9. Consumers 10. Loyalty
11. National 12. Sales
13. Downturns 14. False
15. True
13.9 Further Readings

Books Clodfelter, Richard (2012), Retail Buying: From Basics to Fashion, Fairchild Books.
Diamond, Jay & Pintel, Gerald (2008), Retail Buying, 8/E, Pearson Education
India.
Diamond, Jay (2012), Retail Buying, Prentice Hall.
Field, Clifton Coutard (2010), Retail Buying; Modern Principles and Practice.,
General Books.
Pradhan, Swapna (2010), Retail Merchandising, Tata McGraw-Hill Education.
United States, Small Business Administration, Office of Management
Assistance, Retail buying function,
Varley, Rosemary (2013), Retail Product Management: Buying and Merchandising,
Routledge.

Online links http://business.inquirer.net/90718/how-should-we-respond-to-the-growth-
of-private-label-brands
http://pacificstrategy.com.au/industry/consumer-goods/featured-thinking/
private-label-changing-competitive-dynamics.html
http://www.brandingstrategyinsider.com/2012/05/consumers-are-
definitely-giving-retailers-permission-to-grow-their-private-brandsthe-real-
question-is-will-retailers-grow-p.html#.UUruTiIThzY
http://www.groceryheadquarters.com/2013/02/private-labels-time-to-
shine/

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