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Retail Buying

Notes 9. “Information dissemination product’’ means any book, paper, map, machine-readable
material, audiovisual production, or other documentary material, regardless of physical
form or characteristic, that disseminates to the public. This definition includes any electronic
document, CD-ROM, or web page.
10. Distribution limited to correspondence with individuals or persons, press releases (unless
they contain new substantive information not covered by previous information
dissemination subject to the guidelines), archival records, public filings, subpoenas or
adjudicative processes.
11. Capable of being substantially reproduced means that independent reanalysis of the original
or supporting data using the same methods would generate similar analytical results,
subject to an acceptable degree of imprecision.

14.3.2 Knowledge Products and Dissemination

Knowledge products can take many different forms depending on the audience and their
information needs. For meaningful learning and knowledge sharing, knowledge products should
be of high quality with a clearly identified audience and purpose. The characteristics of a good
knowledge product are as follows:
 Based on an assessment of needs and demand for the product among targeted users to
ensure relevance, effectiveness, usefulness and value of the product

 Designed for a specific audience, taking into consideration functional needs and technical
levels

 Relevant to decision-making needs
 Timely
 Written in clear and easily understandable language

 Data is presented in a clear manner
 Based on the evaluation information without any bias
 When appropriate, developed through a participatory process and validated through a
quality assurance process with relevant stakeholders

 Easily accessible to the target audience through most effective and efficient means
 Consistency in presentation of products to enhance visibility and learning
The dissemination is as important as the development of knowledge products. Only an efficient
system of dissemination will ensure that the target recipients receive the monitoring and
evaluation feedback that is relevant to their specific needs. Some of the most commonly applied
dissemination methods for monitoring and evaluation products include: printed reports, HTML
or PDF copies of the products shared on the internal and external Internet sites and through
e-mail message and list-serves, and CD-ROMs.

Did u know? The media can be a powerful partner in disseminating findings,
recommendations and lessons from evaluation. In many countries, the media has played
a critical role in advocating for accountability and addressing sensitive issues.
Those responsible for knowledge sharing and dissemination should assess the information
needs of the various groups, including when the information is most needed and is likely to
serve as an ‘agent of change’.

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