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Retail Buying




                    Notes          Answers: Self  Assessment

                                   1.   True                             2.   False
                                   3.  True                              4.   False
                                   5.  False                             6.   Shoppers

                                   7.  Special                           8.   Loyalty
                                   9.  Communication                     10.  Free Samples
                                   11.  False                            12.  False
                                   13.  True                             14.  True
                                   15.  True


                                   14.7 Further Readings




                                   Books         Clodfelter, Richard (2012), Retail Buying: From Basics to Fashion, Fairchild Books.
                                                 Diamond, Jay  & Pintel, Gerald (2008), Retail Buying, 8/E, Pearson Education
                                                 India.

                                                 Diamond, Jay (2012), Retail Buying, Prentice Hall.
                                                 Field, Clifton  Coutard (2010),  Retail Buying; Modern  Principles and Practice.,
                                                 General Books.

                                                 Pradhan, Swapna (2010), Retail Merchandising, Tata McGraw-Hill Education.
                                                 United  States,  Small  Business  Administration,  Office  of  Management
                                                 Assistance, Retail buying function,

                                                 Varley, Rosemary (2013), Retail Product Management: Buying and Merchandising,
                                                 Routledge.




                                   Online links  http://repository.upenn.edu/dissertations/AAI3125867/
                                                 http://web.undp.org/evaluation/handbook/ch8-3.html
                                                 http://www.imls.gov/about/guidelines_for_information_dissemination.
                                                 aspx#.UUriRxdHJc0
                                                 http://www.niehs.nih.gov/research/supported/assets/docs/j_q/
                                                 peph_evaluation_metrics_manual_chapter_4.pdf

                                                 http://www.researchutilization.org/matrix/resources/dedp/#introduction
                                                 http://www.researchutilization.org/matrix/resources/dedp/#train













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