Page 74 - DLIS101_LIBRARY_AND_INFORMATION_SOCIETY

Unit 6: Library Extension Services

• Libraries foster community identity. Notes
• Libraries are a source of community pride.
• Libraries are a “port of entry.” to learn more about their new community.
• Libraries support a community of readers.
• Libraries provide global reach and local touch.
These are the concepts that good public relations can communicate, establishing a clear corporate
identity or image, and disseminating a clear message about library mission and goals.
The Communications Standard of the Ohio Public Library Standards, part A, Public Relations, states
that “All Ohio residents should be made aware of and encouraged to use the public library’s services.
The library provides a co-ordinated effort to communicate a positive image of the library and to
promote the availability of the library’s materials, programs, and services.”

Self Assessment

Multiple Choice Questions:
5. Glossary of marketing definitions from ...... defines public relations as the form of
communication management.
(a) IFLA (b) IFAL
(c) FILA (d) None of these
6. PR helps to establish the ...... within the community.
(a) Image (b) Position
(c) Image and position (d) Service and position

6.4 General Networks in India

NICNET (www.mylibnet.org):
Title: National Information Center Network
Sponsor: Planning Commission, Govt. of India.
Membership: Four national and regional nodes, 32 state and union territory nodes;
Seventy cities and towns
Services: Bulk files transfer; teleconferencing; full text and bibliographic retrieval services
Application: ICMRNIC Center; MEDLARS in India; Chemical Abstracts database
CALIBNET:
Title: Calcutta Libraries Network
Sponsor: NISSAT – Govt. of India
Applications: Cataloging; serials control; acquisitions; circulation
Services: CAS; SDI; union catalog; partial database; editing and retrieval of records; global
information; search; full-text document delivery; library automation; CALIBNET INFO Services

DELNET (delnet.nic.in/):
Title: Developing Library Network
Sponsor: NISSAT & NIC (1988)
Objective: To promote resource sharing; develop a network of libraries; collect, store, disseminate

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