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Jovita Kaur, Lovely Professional University Unit 14: Public Relation and Marketing

Unit 14: Public Relation and Marketing Notes

CONTENTS
Objectives

Introduction
14.1 Public Relations

14.2 Targeting Publics

14.3 Need of Public Relations
14.3.1 Advantages of Public Relations

14.3.2 Disadvantages of Public Relations
14.4 Objectives and Methods of Marketing Objectives

14.5 Summary

14.6 Keywords
14.7 Review Questions

14.8 Further Readings

Objectives

After studying this unit, you will be able to:
• Discuss public relations
• Explain targeting publics
• Define need of Public Relations
• Elaborate advantages of Public Relations
• Define disadvantages of Public Relations
• Explain objective and methods of marketing.

Introduction

Public relations, abbreviated as PR, primarily concerns enhancing and maintaining the image for
businesses, non-profit organizations, events or high-profile people, such as celebrities and politicians.
An earlier definition of public relations, by The first World Assembly of Public Relations Associations,
held in Mexico City, in August 1978, was “the art and social science of analyzing trends, predicting

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