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Unit 7: Marketing of Information

• The main objectives of the libraries today are to obtain self-sufficiency in their resources and Notes
to provide an optimum level of services to reach more potential users and encourage the use
of library resources.
• University libraries invest a huge amount on collection development, processing and storage
of information resources.

7.9 Keywords

Marketing : Is an integrated process through which companies build strong customer
relationships and create value for their customers and for themselves.
Market Segmentation : Pertains to the division of a market of consumers into persons with similar
needs and wants.

7.10 Review Questions

1. What is marketing?
2. Herd behavior in marketing is used. Elucidate.
3. Explain the “swarm-moves” model?
4. Write the importance of marketing research?
5. Which type of method marketing researcher used?

Answers: Self Assessment

1. (b) marketing 2. (c) constructive critisism 3. (a) herd behaviour
4. (b) marketing research 5. (c) market segmentation.

7.11 Further Readings

Saracevic, T and Wood JS: Consolidation of information: A Handbook of evaluation,
Restructuring and Repackaging of Scientific and technical Information, Paris: UNESCO,
1981.
Atherton, P. Handbook of information systems and services. Paris: UNESCO, 1977.
Seetharama, S. Information consolidation and Repackaging, New Delhi. ESS ESS 1997.

Online links http://heidicohen.com/marketing-definition/
http://www.netmba.com/marketing/market/definition/
http://www.managementstudyguide.com/marketing_research.htm
http://marketingteacher.com/lesson-store/lesson-marketing-research.html
http://www.netmba.com/marketing/market/segmentation/

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