Page 277 - DLIS402_INFORMATION_ANALYSIS_AND_REPACKAGING

Information Analysis and Repackaging

Notes 4. Traditionally, content analysis has most often been thought of in terms of ...................... .
5. Qualitative tools suit the nature of our studies by their ................... .
6. Before content analysis can begin, it needs to be preserved in a form that can be .............. .

12.4 Summary

• Content analysis is a methodology in the social sciences for studying the content of communi-
cation.
• In 1931, Alfred R Lindesmith developed a methodology to refute existing hypotheses, which
became known as a content analysis technique.
• Content analysis is a research tool focused on the actual content and internal features of me-
dia.
• There are two general categories of content analysis: conceptual analysis and relational analysis.

12.5 Keywords

Content Analysis : Is a methodology in the social sciences for studying the content of
communication.
Conceptual Analysis : Content analysis has most often been thought of in terms of conceptual
analysis.

12.6 Review Questions

1. Write the methodolgy of content analysis.

2. Focus on content analysis focus tool.
3. What is the application of content analysis?

Answers: Self Assessment

1. (a) Content analysis 2. (b) Conceptual analysis 3. Rational analysis
4. Conceptual analysis 5. inherent flexibility 6. analysed

12.7 Further Readings

Atherton, P. Handbook of information systems and services. Paris: UNESCO, 1977.
Seetharama, S. Information consolidation and Repackaging, New Delhi. ESS ESS 1997.
Saracevic, T and Wood JS: Consolidation of information: A Handbook of evaluation,
Restructuring and Repackaging of Scientific and technical Information, Paris: UNESCO,
1981.

Online links http://devcompage.com/wp-content/uploads/2010/12/Content-analysis.pdf
http://en.articlesgratuits.com/content-analysis-as-a-research-tool-id998.php
http://www.cl.cam.ac.uk/~jac22/books/mm/book/node119.html

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