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Unit 3: Information Products

So not only you will provide your subscribers with the exact information they’re looking for, but Notes
you may also get a top ranking for that article in search engines - which will bring you lots of
targeted traffic for free.

Wordtracker is a very essential keyword research tool that I always use to get many
keyword ideas and find out how many times people search for them everyday.

3.4 Handbook

A Hand book is a comprehensive and detailed work on a particular topic for practitioners, structured
for quick reference and often used as a supplement to a text book. The term is commonly used
interchangeably with manual.
It is a type of reference work, or other collection of instructions, that is intended to provide ready
reference.
A handbook is sometimes referred to as a vade mecum (Latin, “go with me”) or pocket reference
that is intended to be carried at all times.
Handbooks may deal with any topic, and are generally compendiums of information in a particular
field or about a particular technique. They are designed to be easily consulted and provide quick
answers in a certain area. For example, the MLA Handbook for Writers of Research Papers is a
reference for how to cite works in MLA style, among other things.
“Handbook” is sometimes applied to documents that are produced within an organization that are
not designed for publication—such as a company handbook for HR, for instance. In this case, the
term is used nearly synonymously with “manual.”
The name “handbook” may sometimes be applied to reference works that are not pocket-sized, but
do provide ready reference, as is the case with several engineering handbooks such as Perry’s
Chemical Engineers’ Handbook, Marks Standard Handbook for Mechanical Engineers, and the CRC
Handbook of Chemistry and Physics. Handbooks are widely used in the sciences as quick references
for various kinds of data.

3.4.1 Handbook of Style and Usage
Accurate, concise, and readable communication is essential to the work of the Asian Development
Bank (ADB). If ADB’s language is unclear, verbose, or inconsistent, its message will be obscured and
its operations undermined. The ADB Handbook of Style and Usage will make the preparation of
written material simpler for ADB staff members and consultants, and will significantly improve the
quality and consistency of ADB documents and publications. It addresses a wide range of style and
language issues including abbreviations, capitalization, referencing, and the proper presentation of
ADB member names. The most up-to-date version of the handbook, incorporating any revisions since
this printing, can be found on e-Board and on adb.org. The handbook is a joint publication of the
Office of the Secretary (which is responsible for editing documents sent to the Board of Directors) and
the Department of External Relations (which oversees the editing of ADB publications).

3.4.2 The MLA Handbook

The MLA Handbook for Writers of Research Papers is a publication of the Modern Language
Association of America, based on The MLA Style Manual. According to the MLA, since its first
publication in 1985, the MLA Style Manual has been “the standard guide for graduate students,
scholars, and professional writers”.

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