Page 67 - DLIS402_INFORMATION_ANALYSIS_AND_REPACKAGING

Information Analysis and Repackaging

Notes Self Assessment

Multiple Choice Questions:
1. ...... can be delivered over the internet and which essentially provide information about a
topic that is of sufficient interest to get people to pay money for the information.
(a) Handbook (b) Information products (c) Trade bulletin.
2. ...... may be a sequence of symbols in a specific sequence or manner.
(a) Handbook (b) Product bulletin
(c) Information newsletter
3. ...... will keep you apprised of recent discoveries.
(a) House bulletin (b) Trade bulletin (c) Product bulletin.
4. ...... is a marketing strategy developed by a business to promote a product or service
(a) House bulletin (b) Trade bulletin (c) Product bulletin.
5. ...... is a viable solution to overcoming a negative image, but not always.
(a) Rearranging (b) Remarking (c) Rebranding

3.14 IT Boom in India and In-House Communication

A predominantly rural economy with more than 70% of the population involved in farming and
agriculture, India saw a major shift in the way the world perceived it with the opening of its economy
to the world.
The early nineties saw the emergence of Information Technology (IT) in India and it was befitting
that it started in Bangalore—a city with a large migrant but English speaking population, where IT
companies mushroomed in every nook and corner. Suddenly, Indians had jobs which paid well
and the purchasing power of the now powerful Indian middle class increased manifold.
America and Europe being the major markets for Indian software products and services companies
soon realized the need for good English communication skills. This had a cascading effect on the
Indian economy and to cater to the growing demand for IT and other professionals, a lot of
educational institutions sprang up across the country.
Keeping in mind the rush of fresh graduates from all corners of a country where officially there are
1652 recognized languages and trying to filter people with good communication skills was no mean
task. Further, there was the dilemma where a good percentage of the candidates had exceptional
technical abilities but were poor in communication skills. Initially companies managed to successfully
run their business by hiring people with exceptional communication skills for customer interfacing.
But for the Indian industry taking its baby steps into the highly competitive international arena,
this proved to be only a temporary solution.
Industry honchos and companies soon realized they had an abundant pool of highly qualified and
brilliant minds at their disposal albeit lacking in one critical skill: communication. The companies
had two options to rectify this. One, hire only people with good communication skills or conduct
in-house communication training for the existing workforce. The second option seemed more
practical and most companies have today started training their people in communication skills.
The result increased productivity and a quantum jump in the confidence levels of employees.
However communication skills are a vast area and can be easily bifurcated into spoken, written,
and non-verbal communication. Companies need to take care of every aspect of communication as
they are interlinked. For example, most people tend to ignore the importance of non-verbal
communication. Studies have shown that 90% of communication is intent and 10% is content. Thus,
a comprehensive training on body language, tone of voice, and grammar is vital for a successful
communication training program.

62 LOVELY PROFESSIONAL UNIVERSITY