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Unit 3: Information Products

Answers: Self Assessment Notes

1. (b) Information products 2. (c) Information newsletter 3. (a) house bulletin
4. (c) Product bulletin 5. (c) Rebranding 6. Handbook
7. Trend Report.

3.21 Further Readings

Saracevic, T and Wood JS: Consolidation of information: A Handbook of evaluation,
Restructuring and Repackaging of Scientific and technical Information, Paris: UNESCO,
1981.
Atherton, P. Handbook of information systems and services. Paris: UNESCO, 1977.
Seetharama, S. Information consolidation and Repackaging, New Delhi. ESS ESS 1997.

Online links http://www.marketingterms.com/dictionary/ezine/
http://www.searchengineguide.com/lisa-barone/
http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm

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